Inspiring Generosity for Over 25 Years

Masterworks helps organizations like yours increase the giving of time, talent and treasure to work that delights the heart of God. See the work

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Integrated services are at the heart of our work in helping you inspire generosity. We work alongside you, to design innovative and effective fundraising and marketing strategies to grow your ministry. We also work with you to identify your distinct marketing and fundraising goals, then choose the right services to accomplish them.

Many of our leaders have worked for non-profits. We’ve been in your shoes – and it inspires us to find better, more integrated and innovative ways to make you more effective.

No Markups

You’ll only be charged the actual costs for products and services like printing, list rental and postage.

No Commissions

We accept no fees for sending business to vendors, freeing us to find the best solution for your needs.

Fixed Fees

You’ll have a set budget each year, so you can plan ahead for a complete 12-month period.

We believe that to be effective, fundraising today must flow from meaningful, inspiring engagement with your donors. Our approach, called Donors for Life®, is a donor-experience management strategy that will help your non-profit attract and retain donors.Ask us how.

Traditional Marketing

Our traditional marketing services take care of the core of your marketing and fundraising needs to increase the giving of time, talent and treasure to your ministry.

  • Strategic Planning
  • Direct Mail
  • Newsletters
  • Collateral Development
  • Acquisition (Direct Mail, FSIs)
  • Major Donor Consulting
  • Planned Giving
  • Mid-Level Donor Consulting

Digital Marketing

Your digital efforts should focus on the needs of your supporters and constituents. Our approach couples strategy, design and content with a near obsession with measuring how real people respond.

  • Website Strategy and Design
  • Optimization
  • Development
  • Online Promotion
  • Email
  • Mobile
  • Social Media


Targeting the right audience is essential. We’ll help you effectively raise the profile of your non-profit and increase your revenue by identifying which channels and lists will reach your supporters.

  • Print Advertising
  • List Selection and Buying
  • Radio
  • TV
  • Digital Media Buys
  • Billboards, Door Hangers, etc.


A strong and consistent brand helps you stand out from your competition. We can guide you through the entire branding process from research to implementation.

  • Research
  • Brand Identity
  • Visual (logo) Identity
  • Verbal (tagline) Identity
  • Brand Architecture
  • Rollout Planning
  • Implementation
  • Content Strategy
  • User Experience Design


Effective and accurate analysis of data can improve your results by explaining the reasons for your success and uncovering new opportunities for growth.

  • Donor Analysis
  • Revenue Forecasting
  • Monthly Income Tracking
  • Campaign Analysis Reporting
  • Segmentation and Donor Targeting
  • Long-Term Value Analysis
  • Market Research
We can help you increase the effectiveness of your fundraising efforts. Find out how.

Case Studies

Jubilee Newsletter Redesign

Prison Fellowship

Our goal was to redesign the Jubilee newsletter for readability, and refocus the content to engage donors in a more personal way. This new format reports back on donor accomplishments and gives them the chance to give again.

521% The redesigned newsletter increased revenue 521% in a 3-month, head-to-head test. As a result, Prison Fellowship donors helped reach 5 times as many children of prisoners during the Angel Tree season.

Hunger Poster Acquisition Kit

World Vision’s 30 Hour Famine

In the midst of a multiyear decline in results and an increasing cost per sign-up, the 30 Hour Famine needed a breakthrough kit. Our goal was to help World Vision connect more effectively with youth leaders with a kit that was more visually engaging and offered a valuable full-size poster as a leave-behind.

78% This self-mailing poster beat the control for rental lists by 61% and the control for house lists by 78%. Redesign

Prison Fellowship

We streamlined the content and design of the site to navigate visitors toward making a gift. Giving options were strategically presented, so that a next action was clear. The site incorporated mobile responsive design in order to create a seamless experience across devices.

The website redesign pushes visitors towards taking action and gives Prison Fellowship a future-friendly web presence through mobile responsive design.

Donation Experience Optimization

Jews for Jesus

We streamlined the content and design of the site to navigate visitors toward making a gift. Giving options were strategically presented, so that a next action was clear. We set out to help Jews for Jesus create a more effective donation experience, and the project both streamlined the giving process and optimized the form for mobile devices.

74% The newly optimized and mobile responsive forms increased the donation conversion rate 74%. The revenue raised funds to distribute over 1 million evangelical publications.

Our Clients

Masterworks Client since 2005

“This is a great agency. They care about our ministry as much as we do. They are talented. They are partners with us.”

Craig Carpenter
Vice President of Development
Seattle's Union Gospel Mission

Masterworks Client since 2012

“We did a national search to find an agency that understood Christian values AND how to acquire, cultivate and retain faith-based donors. Our search began and ended with Masterworks. There is no agency that we encountered in our search that approached the donor as the hero to our mission and offered solid solutions to help us create lasting donor relationships.”

Matt Panos
Chief Development Officer
Feed the Children

  • African Enterprise
  • Alliance Defending Freedom
  • Back To God Ministries International
  • Christian Book Distributors
  • Citizenlink
  • Compassion International
  • Cru
  • Dakota Boys and Girls Ranch
  • Feed The Children
  • Focus on the Family
  • Hope for the Heart
  • Issachar Initiative
  • Jews for Jesus
  • Josh McDowell Ministry
  • Kids Alive
  • Lausanne Movement
  • Metropolitan Ministries
  • Mission Aviation Fellowship
  • NRB Network
  • Open Doors
  • Orange County Rescue Mission
  • Palmer Home
  • Phoenix Rescue Mission
  • Prison Fellowship
  • Seattle’s Union Gospel Mission
  • Starr Commonwealth
  • St. Joseph’s Indian School
  • Teen Challenge
  • The Colson Center
  • The JESUS Film
  • The Navigators
  • Trinity Rescue Mission
  • Union Gospel Mission
  • Union Gospel Mission Twin Cities
  • United World Mission
  • Walk Thru the Bible

    Our Team

    Steve Woodworth

    President Read blog posts from Steve

    Carter Wade

    Executive Vice PresidentClient Services Read blog posts from Carter

    Ruth Schenk

    Executive Vice PresidentAdministration, Finance, Human Resources Read blog posts from Ruth

    Rory Starks

    Executive Vice President, Strategic EngagementStrategy and Development Read blog posts from Rory

    Dave Raley

    Executive Vice PresidentAnalytics, Innovation & Strategy Read blog posts from Dave

    Bob Ball

    Senior Vice PresidentExecutive Creative Director Read blog posts from Bob

    Kn Moy

    Senior Vice PresidentStrategic Foresight Read blog posts from Kn

    Amy Hunter

    Senior Vice PresidentClient Strategy Read blog posts from Amy

    Steve Caldwell

    Vice PresidentAnalytics & Insight Read blog posts from Steve

    Heidi Henry

    Vice PresidentStrategic Engagement Read blog posts from Heidi

    Renee Kane

    Vice PresidentClient Strategy Read blog posts from Renee

    Ray Pokorny

    Senior Vice PresidentClient Strategy Read Ray’s bio

    Karen Burman

    Vice PresidentTeam Director Read blog posts from Karen

    Chris Madson

    Vice PresidentTeam Director Read blog posts from Chris

    Barb Takata

    Vice PresidentTeam Director Read blog posts from Barb

    Curt Weigel

    Vice PresidentTeam Director Read blog posts from Curt

    Backed by a company of 100+

    At Masterworks, over 100 marketing, fundraising and creative professionals work together to inspire generosity and help you change the world.

    The Masterworks Blog

    You’re reading The Masterworks Blog, a collection of articles and essays about marketing, fundraising and branding.


    The Nonexistent Broccoli Pilot

    Posted by on September 30, 2015 in , ,

    From FastCompany: “Ever since the introduction of mandatory fruits and vegetables for schoolchildren, kids have eaten less of them than before. The Healthy Hunger-Free Kids Act, introduced in 2010 and […]

    Use Email Addiction to Get Your Message Read

    Posted by on September 23, 2015 in , , , ,

    We all know that email is a horrible, unproductive distraction to the work we really need to get done. And yet we can’t live without it. In fact, studies show […]

    What Grandma Dot taught me about fundraising

    As a junior and senior in high school, I had the unique privilege of spending every Saturday evening with my Grandma Dot. After working a full day on the family […]

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    Contact Us

    About Masterworks

    Masterworks is a full-service agency serving Christian non-profits. We inspire generosity to deepen the impact our clients have in the world using an integrated approach to marketing, fundraising and branding. Since our founding in 1989, we’ve been privileged to serve organizations such as Prison Fellowship, Cru, and Feed the Children.

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