An integrated approach to good

We’re an agency that helps Christian non-profits accomplish more. With this clear focus, we collaborate with organizations to design effective fundraising and marketing strategies. The bottom line? We help organizations build deep relationships with their supporters and live out God’s purpose in the world. See the work

Interested in
learning more?



The concept of integration is at the heart of our work. Although our five service areas can operate independently, they produce the best results when used together. We work with our clients to identify their distinct marketing and fundraising goals, then choose the right services to accomplish them.

Most of our leadership have worked for non-profits. This experience led them to set up a business model focused on better work for the non-profit, not higher profits for the agency.

No Markups

You’ll only be charged the actual costs for products and services like printing, list rental and postage.

No Commissions

We accept no kickbacks for sending business to vendors, freeing us to find the best solution for your needs.

Fixed Fees

We give our clients a set budget each year, so they can plan ahead for a complete 12-month period.

Traditional Marketing

Our traditional marketing services take care of the core of your marketing and fundraising needs.

  • Strategic Planning
  • Direct Mail
  • Newsletters
  • Collateral Development
  • Acquisition (Direct Mail, FSIs)
  • Major Donor Consulting

Digital Marketing

Your digital efforts should focus on the needs of your users. Our approach couples strategy, design and content with a near obsession with measuring how real people respond.

  • Website Redesigns
  • Optimization
  • Development
  • Online Promotion
  • Email
  • Mobile


Targeting your audience is essential. We’ll help you effectively raise the profile of your non-profit and increase your revenue by identifying which channels and lists will reach your supporters.

  • Print Advertising
  • List Selection and Buying
  • Radio
  • TV
  • Digital Media Buys
  • Billboards, Door Hangers, etc.


A strong and consistent brand helps you stand out from your competition. We can guide you through the entire branding process from research to implementation.

  • Research
  • Discovery
  • Visual Identity
  • Message Architecture
  • Rollout Planning
  • Implementation


Effective and accurate analysis of data can improve your results by explaining the reasons for your success and uncovering new opportunities for growth.

  • Donor Analysis
  • Revenue Forecasting
  • Monthly Income Tracking
  • Campaign Analysis Reporting
  • Segmentation and Donor Targeting
  • Long-Term Value Analysis
  • Media Attribution Analysis
  • Market Research
Get in touch with us to find out how we can help you increase the effectiveness of your efforts.

Our Work

Jubilee Newsletter Redesign

Prison Fellowship

Our goal was to redesign the Jubilee newsletter for readability, and refocus the content to engage donors in a more personal way. This new format reports back on donor accomplishments and gives them the chance to give again.

521% The redesigned newsletter increased revenue 521% in a 3-month, head-to-head test. As a result, Prison Fellowship reached 5 times as many children of prisoners during the Angel Tree season.

Year-End Integrated Campaign

Focus on the Family

We developed an integrated campaign that utilized direct mail appeals, email, homepage overlays, custom landing and giving pages, paid search and video to increase year-end revenue. A “comment wall” encouraged donors to engage beyond a donation.

15% The campaign created a 15% bump in year-over-year revenue for Focus on the Family, and could strengthen 948,700 marriages with biblical wisdom and resources.

Hunger Poster Acquisition Kit

World Vision’s 30 Hour Famine

In the midst of a multiyear decline in results and an increasing cost per sign-up, the 30 Hour Famine needed a breakthrough kit. Our goal was to connect more effectively with youth leaders with a kit that was more visually engaging and offered a valuable full-size poster as a leave behind.

78% This self-mailing poster beat the control for rental lists by 61% and the control for house lists by 78%. Redesign

Prison Fellowship

We streamlined the content and design of the site to navigate visitors toward making a gift. Giving options are strategically presented, so that a next action is clear. The site incorporates mobile responsive design in order to create a seamless experience across devices.

The website redesign pushes visitors towards taking action and gives Prison Fellowship a future-friendly web presence through mobile responsive design.

Donation Experience Optimization

Jews for Jesus

We streamlined the content and design of the site to navigate visitors toward making a gift. Giving options are strategically presented, so that a next action is clear. We set out to help Jews for Jesus create a more effective donation experience. The project streamlined the giving process and optimized the form for mobile devices.

74% The newly optimized and mobile responsive forms increased the donation conversion rate 74%. The revenue raised funds to distribute over 1 million evangelical publications.

Our Clients

Masterworks Client since 2003

“When we first engaged Masterworks, it was not a part of our culture to look outside for help in strategy and marketing. But Masterworks won over our entire team.”

Jim Daly
President / CEO
Focus on the Family

Masterworks Client since 2005

“This is a great agency. They care about our ministry as much as we do. They are talented. They are partners with us.”

Craig Carpenter
Vice President of Development
Seattle's Union Gospel Mission

Masterworks Client since 2012

“We did a national search to find an agency that understood Christian values AND how to acquire, cultivate and retain faith-based donors. Our search began and ended with Masterworks. There is no agency that we encountered in our search that approached the donor as the hero to our mission and offered solid solutions to help us create lasting donor relationships.”

Matt Panos
Chief Development Officer
Feed the Children

  • Alliance Defending Freedom
  • Back To God Ministries International
  • CBM Australia
  • Christian Book Distributors
  • Citizenlink
  • Cru
  • CURE International
  • Dakota Boys and Girls Ranch
  • Feed The Children
  • Focus on the Family
  • Issachar Initiative
  • Jews for Jesus
  • Josh McDowell Ministry
  • Lausanne Movement
  • Leadership Foundations
  • MAP International
  • Metropolitan Ministries
  • Mission Aviation Fellowship
  • North American Mission Board
  • NRB Network
  • Open Doors
  • Orange County Rescue Mission
  • Phoenix Rescue Mission
  • Prison Fellowship
  • RBC Ministries
  • Seattle’s Union Gospel Mission
  • Starr Commonwealth
  • Teen Challenge
  • The Colson Center
  • The Navigators
  • Union Gospel Mission
  • Union Gospel Mission Twin Cities
  • United World Mission

    Our Team

    Steve Woodworth


    Carter Wade

    Executive Vice PresidentClient Services

    Ruth Schenk

    Executive Vice PresidentAdministration, Finance, Human Resources

    Rory Starks

    Executive Vice President,
    Strategic EngagementStrategy and Development

    Dave Raley

    Executive Vice PresidentAnalytics, Innovation & Strategy

    Bob Ball

    Senior Vice PresidentExecutive Creative Director

    Kn Moy

    Senior Vice PresidentInnovation Strategy

    Shari Goetsch

    Chief Innovation Officer

    Steve Caldwell

    Vice PresidentAnalytics & Insight

    Heidi Henry

    Vice PresidentStrategic Engagement

    Amy Hunter

    Senior Vice PresidentClient Strategy

    Ray Pokorny

    Senior Vice PresidentClient Strategy

    Karen Burman

    Vice PresidentTeam Director

    Chris Madson

    Vice PresidentTeam Director

    Barb Takata

    Vice PresidentTeam Director

    Curt Weigel

    Vice PresidentTeam Director

    Backed by a company of 100+

    Our senior leaders are backed by over 100 marketing, fundraising and creative professionals. A combination of deep experience and young talent helps maintain the tension between doing the basics well and pursuing new thinking.

    The Masterworks Blog

    You’re reading The Masterworks Blog, a collection of articles and essays about marketing, fundraising and branding.


    Getting to the root issue: the 5 Whys

    Posted by on October 22, 2014 in ,

    “Why daddy?” If you’re a parent, you are no doubt familiar with this dreaded question. But here’s the reason it’s to be feared — it never just stops at the […]

    Keeping up with the digital Joneses

    Posted by on October 15, 2014 in ,

    Have you noticed that constant feeling of being a couple steps behind in digital? You’re not alone. The speed of change is increasing every day. It can be dizzying. In […]

    Is there a silver bullet for acquisition?

    Posted by on October 8, 2014 in ,

    While most organizations are still making direct mail work in acquisition, some are mixing it up with online and/or other channels. But almost all non-profits are finding no shortcuts — […]

    View all posts

    Contact us

    About Masterworks

    Masterworks is a full-service agency serving Christian non-profits. We deepen the impact our clients have in the world using an integrated approach to marketing, fundraising and branding. Since our founding in 1989, we’ve been privileged to serve organizations like Prison Fellowship, Focus on the Family and Feed The Children.

    Open Positions

    Apply for a job now