Analytics and Constituent Research
Selling bicycles (and no parts) in small-town America.

Imagine a small town with one street. There’s a barber shop, a small grocery store and nothing but farmland for miles in any direction. This town could be anywhere across the Midwest or plains states.

Now imagine an entrepreneur moves to this town with the idea of selling luxury bicycles. In order to maximize profits, his business model is built around selling only new bicycles. He decides to sell no parts and does no service work at his shop. Chances are his business will tank in a few months because he failed to do his research. Steak-and-potato loving farmers aren’t going to buy a bicycle if they can’t fix it when it breaks.

Just like the entrepreneur, if you don’t know your constituents, you’ll fail in the long run. You may be able to garner support for a little while. But unless you understand the heart-level motivations of your constituency, it will be like you are speaking to your donors in a foreign language.

We’ll help you crack the code on who your donors are through research and ethnographic studies so that you can communicate in a way that will deepen relationships and not alienate your supporters.

Remember, an engaged donor is a loyal donor.

When you have this knowledge, we’ll use Constituent Relationship Management to let donors know we understand them, their uniqueness and their individual preferences.