Analytics
There’s a new marketing and fundraising paradigm transforming our world today. The old approach no longer works. The days of mail more, spend more and “cover the waterfront” are gone. You can no longer afford it. And your donors will no longer put up with it.
With double-digit postage increases during the past decade and skyrocketing printing costs — combined with the declining effectiveness of most TV, direct mail and display advertising — it’s time to start thinking much differently about what marketing strategies are going to help you be successful in today’s fundraising environment.
Make smart decisions based on good intelligence.
At Masterworks, we believe in communicating in the most inspiring way to the right people at the right time. Donors give in patterns. To specific programs. Through preferred channels. Understanding those trends is the foundation for every strategic recommendation we make.
Smart fundraising and responsible stewardship begin with cutting-edge marketing intelligence that encompasses data mining and analytics. That’s why we’ve assembled a team of experts, from places such as Microsoft and Amazon, dedicated entirely to marketing intelligence. Guided by a knowledge base developed over the past decade, they’re constantly working to analyze giving trends and how they impact marketing strategies down to the individual donor level.
Masterworks is the leader in using the power of technology to enhance donor relationships. We’re pioneering advanced analytics that allow us to customize marketing programs based on a donor’s interests and behavior. The result has been literally millions of dollars in increased net income for ministries, both from cost savings and increased revenue. We’re providing our clients with valuable services such as these:
Treat your donors personally and communicate one-to-one (Constituent Relationship Management, CRM)
Benefit from seasonal, year-end and major-donor-specific CRM strategies that can result in income lifts as high as 80%, as well as ongoing increases in response and ROI year after year.
Find out what’s happening with your donors (Donor File Analysis)
Gain a multi-year understanding of the health of your file and identify the strengths and weaknesses that will help or hinder your action to improve fundraising results.
Attract high-value donors (Acquisition Analysis)
Make your donor acquisition decisions based on criteria that will help you keep donors longer, increase future value and grow your net income in future years.
Mail less — raise more (Suppression Analysis)
Identify and exclude the right donors from certain, carefully chosen mailings so that they will respond in future months with more and larger gifts.
Target for success (Marginal ROI Analysis, MROI)
Analyze mailing list performance by segment so that you can determine how to target your donors and achieve the best balance between investment and return.
See the entire landscape (Development Dashboard)
Get a complete, detailed picture of the performance of all your marketing programs together so that you have the understanding you need to make smart decisions.
Anticipate future trends (Modeling and Analysis)
Gain valuable insight into unusual or unique problems you face — from predicting donor lapsing to identifying which newly acquired donors will have the greatest long-term worth.
Do data right the first time (List Selects and Data Preparation)
Pull the right data out of your system and properly prepare it to drive successful marketing strategies and reduce costly mistakes.
Work smart, improve results and save money.
In today’s increasingly complex, challenging and crowded fundraising environment, you need every advantage you can get to successfully reach your donors. Trying to break through by using traditional methods will only lead to frustration and failure.
Masterworks can help you uncover hidden opportunities and will develop marketing strategies that improve your donor relationships, grow your donor base, turn the tide on donor attrition and increase your income.
