Constituent Relationship Management
Lessons from the Nordstrom shoe department.

When a person goes to the Nordstrom shoe department they expect a high level of service. And Nordstrom always delivers. The salesmen greet you the moment you walk into the department. They politely ask you what you are looking for and then are incredibly attentive until you find the perfect shoe.

The moment the salesmen start treating customers like they’re shopping at Costco, people will stop buying shoes at Nordstrom. They can buy the same shoes for cheaper elsewhere. Their customer service sells shoes.

It’s the same in the world of integrated direct marketing. Your donors demand that you understand them. You have to show them they have a unique relationship with you, they’re not just a number on a spreadsheet.

We’ll help you make that happen using the most advanced techniques available like Donor Relationship Analysis, and advanced segmentation based on seasonal suppression, life-time-value orientation and customized messaging.

Only when you are able to treat your donors as unique individuals will you build loyalty and create sustainable income for your ministry.

Look over our strategic offerings to start taking advantage of our advanced analytic services today.