Donors for Life®
Say “Good-bye” to traditional fundraising.
This changes EVERYTHING.
Fundraising, for all but the top donors, has traditionally been a one-way blast of impersonal, mass communication that focused on a monetary transaction and provided few possibilities for relationship building.
But as today’s donors become more sophisticated and face a greater number of choices and channels, they are demanding a consistent, positive, and meaningful donor experience that empowers them to achieve their goals in the most satisfying ways possible.
Here is a revolutionary 1:1 approach to connecting with your donors . . .
Donors for Life® is a donor experience management strategy comprised of seven overlapping disciplines that will help you create faster, better, and more sustainable revenue results and greater donor loyalty.
These disciplines are “additive.” The more disciplines you are able to phase in over time, the more meaningful the donor experience, and the better your revenue results.
1 Brand Alignment— Donors for Life®ensures that your donor experience integrates seamlessly with your brand. Brand alignment will both drive better revenue response and develop deep, emotional connections that fulfill the personal goals of your donors.
2 Donor Enhancement ResearchTM — To win your donors’ lasting allegiance you must understand your donors’ heart-level motivations. These motivations can be uncovered through Donor Enhancement ResearchTM, a proprietary methodology which gets donors to explain why they give, in their own heart language.
3 Constituent Relationship Management (CRM) — CRM is about creating a donor experience that differentiates an organization from its competition. This experience builds a two-way, 1:1 relationship that maximizes revenue and grows long-term donor loyalty. CRM assures your donors that you know who they are and honor the unique relationship you have with each one.
4 Donor Experience Mapping — We strategically plan, map, fine-tune and test donor interactions to arrive at the optimum donor experience for each donor segment. By knowing which donor touch points generate the highest impact, we can optimize spending in order to create better revenue results and long-term loyalty.
5 Marketing Intelligence — Everything you do must be analyzed to understand your donors’ needs and to maximize their long-term value. Adopting a data- and analytics-led donor experience approach reveals insights that help ensure incremental results success. Through advanced segmentation and targeting strategies, you can deepen the donor experience as well as save thousands of dollars of wasted expense.
6 Integrated, Multi-channel Marketing — In our multi-channel world, online and offline channels must work together to maximize revenue and drive up loyalty at the same time. By utilizing all interactional data collected across multiple channels, we can manage fatigue and contact frequency across channels — and optimize the donor experience, which will create better, faster and more sustainable revenue results.
7 Enhanced Creative — Enhanced creative strategies and implementations are essential for differentiating an organization’s mission and for catching donors’ attention and satisfying their wants and needs. Creative is important in everything the donor sees and feels at every donor experience touchpoint. Today nothing is more important than effective creative to make an emotional connection to donors.
For more information on this topic, contact Rory Starks at 360.271.8177 or rstarks@masterworks.com
