Donors for Life®A seismic shift in donor behavior is underway. And it’s transforming the fundraising world. Donors are craving more control over their interactions with you. No longer can you just send a letter and expect a gift. A two-way relationship is what they want and demand. Donors are increasingly shifting online. The Internet is, more and more, becoming a preferred communication channel in the world today. Email, websites, social networking and online video must be combined with more traditional fundraising techniques. Trust is now at a premium. Donors want to know that you are managing their money efficiently and effectively . . . just like they would demand of any business that they invest in. They won’t just take your word for it. The challenge you face is how to capitalize on the opportunities that this revolution in donor behavior will provide. Masterworks can help. That’s why we’ve designed a proprietary donor engagement program called Donors for Life®. It’s built for this new information-driven world. And it can help you thrive in the new fundraising landscape. With Donors for Life® it’s possible to . . .
When you give your donors the opportunity for relationship, connection and community many will respond enthusiastically . . . and they’ll bring their friends with them. If you listen, they’ll tell you how they want to interact to with you — by email, mail, Facebook or one of a dozen other methods. As your partner, we’ll lead your donors down this path with our revolutionary Donors for Life® strategy. Check out the five main disciplines of Donors for Life® to see how we can help you. Analytics and Constituent Research Constituent Relationship Management (CRM) Integrated, Multi-touch Engagement
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