Has your agency ever told you to cut your marketing budget? Reduce your mail quantity? Stop spending money on projects the agency is producing because they aren’t hitting targets? If so, it’s a rarity.
The reason? There’s a fundamental conflict of interest when agencies receive commissions on printing and media placements. In the traditional model, the agency receives a kickback of 15% to 20% on every dollar you spend. There’s no incentive to mail smarter. But Masterworks decided at our inception in 1989 to eliminate that conflict by accepting no commissions or markups. All of our decisions are based solely on what benefits our clients most. As marketing directors in our former careers, we hated always having to look over the shoulder of our agencies with our foot on the brake.
We also work on a fixed-fee basis, which saves our clients from worrying about budget overruns and racking up agency hours. We understand the frustration over agency fees always running over budget. That’s why our fees are set for an entire year. Once we give you a price for a project, that price stands firm.
Masterworks has pioneered a client-focused business model. Our success is tied to your success.