Smart Decisions

You’ve heard the definition of insanity – doing the same thing over and over again and expecting different results. That’s often what happens with traditional marketing.

Many ministries are advised to simply market to all the people on their list – all the time. They spend too much on the wrong projects or audience segments. Most aren’t made aware of the strategies that work best in today’s donor environment. And even if they knew the effective strategies, they couldn’t pull the right kind of data to make them work. Often, there is also a huge gap in reporting accurate results. Unfortunately, all this costs dearly in net income for ministry and is extremely frustrating to leaders like you who are concerned about good stewardship.

At Masterworks, we believe in communicating in the most inspiring way to the right people at the right time. Donors give in patterns. Understanding those patterns is the foundation for every strategic recommendation we make.

Responsible stewardship begins with cutting-edge marketing intelligence that encompasses tenacious data mining and robust analytics. We’ve assembled a team of experts from places like Amazon.com, dedicated entirely to marketing intelligence. Guided by a knowledge base developed over the past decade, these people constantly work to analyze giving trends and how they impact marketing strategies down to the individual donor level.

The days of mailing everything to everybody are over. Your donors hate it, and it wastes money.