Case Study
Creative Campaigns
Project Team
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Quick Bio
Doug is a natural motivator. He has a special skill for building morale within the client services team, a key part of keeping everyone working at the highest level. His contagious enthusiasm, strategic counsel and senior leadership provide tremendous insight for our growing team of Christian professionals serving clients like you nationwide.
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Quick Bio
Patti has been at Masterworks since April 2006. During that time she has produced consistent, high-quality work for her clients. Much of this is probably because of the congruity she feels between her Christian faith and the Christian ministries she works with. Patti had the privilege of managing GAiN’s successful emergency response to the Haiti earthquake in January 2010.
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Quick Bio
Dave was only 20 when he founded his first company, which he then built using innovative online marketing strategies. He combines strategic thinking and integrated multi-channel online strategies to maximize our clients’ effectiveness in the online world.
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Quick Bio
Craig’s background as a copywriter provides a firm foundation for his current work as a creative director. As creative director, he works with designers and copywriters to synthesize high-impact copywriting and effective design in a way that produces results for our clients.
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Campus Crusade for Christ InternationalCreative campaign generates record response.Online engagement puts a new face on an old offer.The problem. What do you do when you’ve talked about a project or program for years? It’s one of your major outreaches. It’s very effective in accomplishing your ministry. Yet donors are beginning to perceive it as “same-old, same-old…” That was Campus Crusade’s challenge to us. Their work in Zimbabwe, Africa, is a remarkable success story. By helping to provide food, clean water and access to medical care, CCCI is empowering local Christians and churches to win new believers to Jesus Christ and disciple them in the faith. But how do you go back year after year with the same project and expect increasingly better response from donors? Building a successful strategy. Masterworks created a fresh, compelling campaign around the Zimbabwe outreach that used traditional and online channels to generate enthusiasm, excitement and record response. By launching the campaign with broad email blasts, supported by banner ads, video and a unique microsite, donors received a preview to the campaign online, followed by print and telemarketing impacts. An insert in the direct-mail package drove donors and prospects online to view a powerful video. Potential donors saw the needs and opportunities through new eyes. Multiple senses were engaged — sight, sound, head, heart — the visuals were moving, the words engaging, and the overall impression spoke to importance and effectiveness. Confirming the strategy’s success with results. Final results were no less than astounding. The pre-campaign email generated record-breaking income with an average gift of over $200. The return on investment for this impact alone was 25/1! In addition, the direct mail kits that followed still generated strong return on investment. And a newsletter on the same topic that followed three months later produced a healthy 6.2/1 ROI. What’s the conclusion? If a program or project is accomplishing your ministry, repackage it into a campaign for your donors that captures the most salient aspects and presents them in an engaging and inspiring way. Sure, new projects and programs are often easier to sell. But proven projects and programs generate loyalty and continuity that can become building blocks for developing Donors for Life®. To learn more about how Masterworks can help you build a creative campaign, contact Corey Gordon via email or by phone at 360.865.2205. Explore a complete list of our strategic offerings Return to Case Studies |
